For centuries, fur has been used for insulation and protection against the elements. Throughout history all fur used came from the wild, but today 80% of fur consumption is farmed. Wild fur is used under strict national and international regulations on ethical trapping methods. Careful management and controls of wildlife protects animal welfare with regard to environmental impact. Endangered species use is strictly forbidden.
Fur is a natural organic product which has a positive impact on the environment. Fur is resilient and long lasting which can be recycled into many different products and is a renewable sustainable resource.
The use of fur contributes to long term ecological balance without depleting wildlife populations or damaging natural habitats.
Global value of the fur industry is approximately 40 billion dollars.
Increasing yearly for the past decade rising 70% since 2001.
Fur is more fashionable and trendy worldwide than ever. People want more and more real fur whether its fur trims, scarves, hats, vests or coats.
Most famous designers use fur in their collections.
Famous Celebrities are often photographed in the media wearing fur.
Social media posts with selfies and hashtags showing fur is surging. Recently more than 28k posts with real fur on Instagram only was recorded.
The increasing visibility of fur on social media has fueled the fur fashion industry and has created a new marketplace for fur. Luxury trendy fur items have become a status symbol on social media.